Our Investment Journey

Since 2018, we've been helping everyday Canadians understand that investing doesn't have to be complicated or scary. It just needs to be consistent.

How We Started

Back in 2018, I was sitting in a Tim Hortons in Wendover, talking with my neighbor about her RRSP. She'd been contributing for fifteen years but had no idea what her money was actually doing. That conversation changed everything.

We realized that most financial education assumes you already know the basics. But what if you don't? What if terms like "dollar-cost averaging" or "market volatility" sound like a foreign language?

That's why we built Jorveku Pruvuk differently. We start with real conversations about money, not abstract theories. Because investing should make sense to regular people living regular lives.

Person reviewing investment documents at a comfortable home office setup

What We Believe

Our approach to investing education is built on principles that actually work for busy people with real lives.

Simple Beats Complex

The best investment strategy is one you'll actually follow. We focus on straightforward approaches that don't require constant attention or advanced math skills.

Time is Your Friend

Regular investing over decades beats trying to time the market. We teach patience and consistency because that's what actually builds wealth.

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Education First

We don't sell products or earn commissions. Our only goal is helping you understand your options so you can make confident decisions.

Meet Our Team

We're not financial advisors in suits. We're educators who happen to understand money, and we believe learning should feel like having coffee with a knowledgeable friend.

Portrait of Astrid Johannsen, Investment Education Specialist

Astrid Johannsen

Investment Education Specialist

After spending twelve years helping small business owners understand their finances, Astrid joined us in 2019. She has a gift for explaining complex concepts using everyday examples. When she's not teaching, you'll find her hiking the trails around Ottawa or experimenting with sourdough recipes.

Portrait of Kira Volkov, Market Research Coordinator

Kira Volkov

Market Research Coordinator

Kira keeps us grounded in reality. She analyzes market trends and economic data, then translates that information into practical guidance for our students. Before joining us in 2021, she worked in economic research for the federal government. She's also our go-to person for questions about international investing.

Educational materials and charts spread on a desk showing investment planning resources

Our Teaching Method

Most investment courses overwhelm you with information. We do the opposite. We start with one simple concept and build from there, making sure each piece makes sense before moving on.

Our students often tell us they wish they'd found us years earlier. Not because we have secret strategies, but because we make the whole process less intimidating.

  • Real-world examples using Canadian markets and tax rules
  • Practice exercises with actual numbers, not theoretical scenarios
  • Group discussions where you can ask questions without judgment
  • Take-home resources you'll actually reference later

Ready to Get Started?

Our next Learning Program begins in September 2025. We keep groups small so everyone gets personal attention and can ask questions freely.

Learn About Our Program